Agency round-up: Impression; Anicca Digital
Nottingham digital marketing agency Impression has been crowned winner in the UK Biddable Media Awards.
Impression received the award for Shopping Ads Campaign of the Year and Retail Campaign of the Year.
Liam Wade, head of paid media at Impression, said: “This award is a huge achievement that we are all incredibly proud of. The judges mentioned that the standard of entries this year was particularly impressive so to win not one, but two awards provides great recognition for the team who continually go above and beyond to implement creative, game-changing strategies that drive impressive results for our clients.
“We’re very lucky to have great people working at Impression who are passionate about what they do and are committed to working to the highest of standards. I’d also like to mention our clients, who continue to set us new challenges, listen to our ideas and trust us when we embrace a new approach.”
Meanwhile, Anicca Digital has picked up a UK Biddable Media Award, for its work with the NHS.
The Leicester-based digital marketing agency won the Biddable Agency Led Campaign of the Year Award for a successful campaign it delivered for Leicester CCG (Clinical Commissioning Group of the NHS).
It used paid digital marketing tactics to ensure participation from minority and “hard-to-reach” communities for a Leicestershire NHS public consultation for a new hospital.
It delivered over 13 million ad views during the project’s three-month timeframe, with 32% of all digital survey completions driven directly by paid activities.
Working along with the in-house NHS team, using a mix of marketing tools and additional paid advertising (online and offline) the aim for the campaign was to raise awareness of a new hospital and to ensure survey completions from groups that had been under-represented previously.
The team utilised paid social marketing across Facebook, Instagram and Snapchat to reach audiences, as well as Google ads, YouTube, podcasts and Sky AdSmart.
Ann Stanley, managing director at Anicca Digital, said: “Leicester is a city with a complex demographic make-up and the CCG were concerned that some communities may not get their say in the consultation process.
“We’re really pleased that our paid digital marketing approach to target these specific minority or “hard-to-reach communities” within Leicester and Leicestershire has been given industry recognition.
“Due to the successful delivery of the campaign, we have since been approached to undertake an additional project using a similar strategy to encourage vaccine take-up for COVID.”