UNiDAYS makes first acquisition as it targets more Gen Z customers
Nottingham-based UNiDAYS, the student affinity network that has over 20 million members worldwide, has made its maiden acquisition.
The firm has dipped into the Indian market to buy Student Identity, the digital student verification firm.
The acquisition comes during a period of growth for UNiDAYS which, after launching in India last year, predicts it will have 2.5 million Gen Z members in India by the end of the 2022/23 financial year.
Josh Rathour, founder and CEO of UNiDAYS said: “Integrating Student Identify’s verification capabilities with our own proprietary technology will enhance our global verification solution, meeting the specific needs of the fast-growing India market and delivering a better verification experience for members and brands. Having them on board will help drive the UNiDAYS offering in India to new levels.”
Armaan Vananchal, co-founder of Student Identify, says, “Students are extremely important consumers and in today’s digital India, they are influencing purchase decisions like never before. We are thrilled to join hands with UNiDAYS and extend rewards to a new legion of customers via UNiDAYS’ advanced solutions and brand partners. This is a big moment for students in India – exciting times ahead!”
