Housebuilder names industry stalwart as new MD

Michael Coker

Castle Donington-based housebuilder Redrow East Midlands has appointed a new managing director.

Michael Coker brings more than 30 years’ industry experience to the role.

A chartered builder with a first-class degree in Construction Management from the University of Leeds, Coker will be responsible for growing Redrow’s East Midlands division, launching new developments and overseeing the progression of the team.

He was previously chief operating officer at Kier Living/Tilia Homes.

Coker said: “My father was in the business from the mid-seventies and as such I have always been around housebuilding. The varied and complex nature of the industry makes it interesting but also at times challenging and I love a challenge. The industry is full of fantastic people and some amazing characters.

“I am thrilled to be working for Redrow in my new role. The brand was built by an individual passionate about our industry, our product, and our people, and that is still true of the business today. I am most looking forward to seeing our team develop in their roles and continue to progress at Redrow – it is a fantastic industry, and we need to do more to attract the next wave of housebuilders.

“The greatest challenge will be keeping everyone focussed on what is important in a tougher marketplace, both in terms of production and sales. The industry is under pressure to deliver more new homes in a more sustainable manner than ever before.”

He added: “My greatest achievement so far in my career was actually a team achievement and that was delivering the sale of Kier Living. I worked with some superb people and a fantastic CEO to deliver 500 people to a new owner and a new future.

“There is no single most satisfying part to the role. The challenge is what gets me out of bed in the morning and the ability for people to sometimes deliver the impossible allows me to go home satisfied. I’m thrilled to be taking the helm of Redrow East Midlands and can’t wait to see what we achieve in the coming years.”