Accountancy firm rebrands and reveals job creation plans
East Midlands accountancy firm ADS Accountants and Business Advisors has rebranded after nearly 20 years’ trading.
The firm was founded in 2004 by Steve Sharp and Adam Dominey and currently employs 62 members of staff across its four offices in Derby, Burton, Mansfield and Nottingham. It will henceforth be known as Nuvo – a name derived from the Latin Novus, meaning “new, fresh and modern.”
Novus is aiming to become a top 100 firm by the end of 2026 and plans to create a further 25-30 jobs in the intervening time.
This year has also seen the company become a four-day week employer.
Steve Sharp, who also co-owns Branston Golf & Country Club, said: “This is a new and exciting era for our business and it was important we could share that vision with our employees. It was paramount that the board and the staff had a brand they could get behind and feel a part of.
“We will celebrate our 20th anniversary in 2024, and with so many acquisitions happening in recent years, we felt that rebranding now would give the acquired staff a real sense of belonging.
“Our new name and branding needed to be something everyone could own and identify with, while encapsulating our core values; expressive, progressive and can-do. We are looking forward to Nuvo’s future, building the Nuvo family and extending our client offering.”
Partner Simon Rogers, who joined the company in 2011, added: “Nuvo will continue to offer fixed-fee accountancy, with a client-first proactive approach. The company was founded with the idea of friends, working together with a common objective – to provide quality accountancy services at a competitive value, with a relaxed and approachable attitude. Nuvo still holds this belief at its core and ensures this ethos is present in all levels of the business, from board members to trainees.”
