First look at landmark seaside resort building

How the scheme could look

A first look of a new landmark building set to be created in Cleethorpes has been revealed.

The three-storey building will be built at the former Waves site on the corner of Sea Road and the Promenade, comprising public amenities and changing facilities, as well as commercially lettable space across all floors of the building, aimed at retail and hospitality.

A planning application was approved in 2020, but work on the scheme was delayed due to the pandemic. Now, as works draw closer, minor amends to the existing planning application have been submitted.

The building is now proposed to include a pergola on the first floor to enable outdoor seating area, and additional information has been included in the application about the configuration of the doors and windows, and also about the materials proposed to be used on the building.

Earlier this year, preparatory works were done on the site, pending the development of the site. In the coming months, more information will be released about the site, and those of the neighbouring Pier Gardens and Market Place as those developments move forward.

The three Cleethorpes projects, made possible by £18.4m of Government Levelling Up Funding (LUF) awarded to North East Lincolnshire Council, will see the transformation of Cleethorpes seafront.

Councillor Hayden Dawkins, portfolio holder for culture, heritage and visitor economy, said: “Cleethorpes has a wealth of assets that can enable it to be at the forefront of regeneration. The Sea Road building will help to develop the council’s ambition of a year-round visitor economy and its appeal as a distinctive landmark will draw visitors seeking a place to meet and socialise. It will form an important part of the town’s strategy to unlock private sector investment, creating a safe and flexible multifunctional space, that serves both residents and visitors and be an important social and cultural destination, which local people can be proud of.”

Councillor Philip Jackson, leader of the council, added: “Cleethorpes is already a thriving resort and these key projects will help to diversify the offer and extend the season, something we all want for the town, both to support the local economy and local people.

“This well-designed iconic building will allow us the opportunity to expand the promenade offering by redeveloping a prominent site in the heart of the resort and encourage even more people into the area. It will bring significant regeneration benefits, representing a substantial investment into the town, with the ability to create a number of new employment opportunities.”

 

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