Agency round-up: Nielsen McAllister; Impression

Derby-based PR firm Nielsen McAllister has revealed a new hire and a series of promotions.

Rory Hay joins the agency as a digital marketing apprentice. He will work with Nielsen McAllister to pursue a Digital Marketing Level 3 qualification in partnership with Althaus, the digital qualification provider

Building on its partnership with Althaus, Nielsen McAllister’s first apprentice, who joined the business in 2021, has now been promoted to senior digital marketing executive. Molly Norman will help to mentor Hay and initiate and support the development of digital campaigns across the agency’s client base.

Jack Readman and Rhiannon Hopper have both been promoted to account managers while Hannah Woods has been made a senior account executive.

Bob Bushby, managing director at Nielsen McAllister, said: “Investing in our people will ensure we continue to deliver the quality PR and communications content we are known for.

“I congratulate Hannah, Jack, Molly and Rhiannon on their well-deserved promotions and welcome Rory to our team. It’s clear that 2024 is going to be another exciting year for Nielsen McAllister.”

Used car retailer AvailableCar has appointed Nottingham-based Impression as its new organic search partner.

Impression was selected by AvailableCar after demonstrating its integrated approach to organic strategy, creative response to the brief and its successful experience in the automotive sector.

Michael Bell, CEO at AvailableCar said: “We are thrilled to embark on this strategic journey with Impression as our organic search partner. The team’s local roots in Nottingham and impressive track record in the automotive sector make them the perfect partner.

“Together, we’re confident in navigating towards heightened online visibility and forging meaningful connections with our audience.”

Adam Bly, head of Growth at Impression, added: “It’s fantastic to be working alongside AvailableCar at this stage of their growth, we look forward to continuing to build on the strong relationship established through the pitch process and forging a long-term partnership to drive new customer acquisition for the company.

“AvailableCar joins our already impressive roster in the auto space and we look forward to seeing the results we can drive over the coming months.”