Marketing agency sold as Thoughtmix founder takes over

Peter Watson and Bradley McKenny, former directors of Distract, have sold the Lincoln digital marketing agency to Steve Bryant, founder and managing director of Umbrella Brands Group – the company behind affiliate marketing agency Thoughtmix.

Bryant established Thoughtmix in 2015 and has worked with brands such as cardfactory, National Express and The Couture Club.

He will become the new managing director of Distract, which will transform into a specialist paid media agency.

Bryant will work with Stephanie Henderson, commercial and strategy lead, and Hannah Langton, the delivery lead, to implement a new business strategy and tactics.

Bryant is looking to focus Distract’s services on the B2C E-commerce, B2B and Education sectors.

Bryant said: “I’m excited to lead Distract into its next phase of growth and development. The team deliver some exceptional results for its Clients, and I’m delighted to have been welcomed in to harness their skills and expertise.”

Henderson added: “It’s a really exciting time for Distract. Steve brings a host of knowledge from his experience growing Thoughtmix to one of the largest agencies within the affiliate space. The offerings from both separate agencies complement each other really well and offer the potential for some really unique collaborations.”

Langton said: “Steve’s approach to Distract and the direction he has presented have been very refreshing and give us a clear plan for the future. His experience in affiliate marketing has given the team a new perspective, and we’re all looking forward to the changes being made and the relationship with Steve and Thoughtmix.”