Marketing professionals launch new venture to mark landmark birthdays

Emily Miller and Jemma Taylor-Smith

Two marketing professionals have come together to launch their own firm.

4Zero Marketing, a new marketing and communications agency with bases in Nottingham and Berkhamsted, has been set-up by Jemma Taylor-Smith, and Emily Miller, who share a history dating back to their college days at South Nottingham College in 1999.

Taylor-Smith said: “After many years of friendship, a shared love of all things marketing, and to coincide with our big milestone birthdays; we decided to join forces and form 4Zero Marketing.”

The pair have combined experience of over 40 years. Their new company will offer everything from developing a marketing strategy, managing a business’s social media channels, to creating email campaigns, or improving a company’s online presence. Acting as a dedicated outsourced marketing team, they can also provide marketing mentoring or training to individuals, or help businesses expand their own in-house marketing resource with their recruitment support packages.

Miller added: “Having gained extensive experience in various business-to-business (B2B) settings, both in-house and within agencies, we recognised the need for a blend of strategic and tactical support to help time-poor business owners and stretched marketing teams get things done, so they can get the results they need.”

Taylor-Smith said: “Our vision behind 4Zero Marketing was to create a company that provides everything a business requires to market itself effectively. Combining our own extensive knowledge and experience, as well as collaborating with talented specialists, allows us to offer something that’s unique. We won’t just tell you what you need to do to get results, we’ll actually do it for you.”

Miller said: “Whether it’s building brand awareness, driving business growth, enhancing client retention, or improving employee engagement, we are dedicated to making a positive impact on your business. Our ‘professional with personality’ approach is what our clients love about us. We’re happy to do the boardroom thing and liaise with your senior stakeholders, but we’re also fun to work with. We build transparent relationships with our clients, offering pragmatic advice and support that makes a difference.”