Agency round-up: Eden PR; Purpose Media

Nottingham-based Eden Public Relations has been appointed to deliver residential PR support for ground engineering specialist, Mainmark Ground Engineering (UK).

Mainmark UK is a subsidiary of the Mainmark group of companies originally established in 1989 in Australia, with its UK headquarters located in Milton Keynes.

Freya Chapman, Residential Lead at Mainmark UK comments: “This year we have been looking to refresh the way we approach our PR strategy and bringing Eden on board to grow our presence in the residential property market plays a key part of this.

“We have already seen some excellent results from Eden PR. The team have taken the time to understand us as a business, the work we do to be able to offer our industry leading solutions and have formulated an ideal PR strategy for building the Mainmark brand even further. We’re excited to see what’s to come as we continue working with the team and what ideas they have in mind for the future.”

Director and head of new business at Eden PR, Emily Winsor-Russell, said: “Having been selected to lead the residential PR strategy and delivery for Mainmark in the UK is a great win for Eden.

“It’s always incredibly rewarding to work with leading sector operators who are clear about their offer and Mainmark embody this wholly, developing state-of-the-art technologies.

“One of Mainmark’s stand out qualities is its commitment to finding more sustainable methods for treating subsidence, through its combined methodology. We look forward to contributing to the continued growth of the brand as we elevate the company’s presence in the sector.”

An East Midlands conservatory firm has handed over its marketing campaign to a Derbyshire agency to help it to reach out to homeowners all over the country.

ConservatoryLand, which is based in Mansfield Woodhouse, has asked Purpose Media to look after its website and social media, and to co-ordinate a national advertising campaign.

Purpose Media has been working with ConservatoryLand for six years, filming customer testimonial videos for its website, but it is now extending its remit, which will also include print and online advertising and a national TV advert.

Rob Smith, ConservatoryLane general manager, said: ““We are well-established and have plenty of visits to our website, but the conversion rates aren’t where we’d like them to be at the moment, which is why we have asked Purpose to come in and make a difference.

“We’re really happy to be working with a local agency. They’re just a few miles away from us, so we can meet them face-to-face, and from the first minute we started working with them, they just ‘got’ who we are and what we’re looking about.

“Conservatories are still in demand because they give people more space in their homes without the expense of an extension or having to move. Although some people might think they’re old-fashioned or have issues with temperature, the technology and appearance of conservatories has moved on a huge amount so these are no longer issues.”

Tim Lenton, digital innovation and strategy director at Purpose Media, said: “ConservatoryLand is a very well-established local firm and we’re proud that they’ve chosen us to look after their multi-channel marketing campaign.

“Our remit is to help them to convert more website visits into orders, but also to increase brand awareness and also to show people what modern conservatories are all about.

“It’s great to be working with a local firm and it’s a brilliant challenge for us to be co-ordinating such a comprehensive national campaign.”