Dakota buzzing after landing Wasps star

East Midlands-based PR and digital agency Dakota Digital has been appointed by England and Wasps rugby player, James Haskell.

Haskell, who was a stand-out in the England squad during the Lions tour of Australia earlier this summer, has just released a brand new book, Introduction to Becoming and Remaining RugbyFit.

Published in paperback, Haskell’s first foray into publishing follows record-breaking success on the pitch and offers clear, concise information to help aspiring male and female athletes, young players and general fitness enthusiasts to achieve their health and fitness goals. It has already received praise from critics and has been voted Rugby World’s Book of the Month for August.

Dakota Digital is handling all PR for the book as well as working with Haskell on a number of other projects including his appointment as lead rugby coach for the international coaching project, CoachTube USA.

Managing director of Dakota, Rebecca Appleton said: “Working with James and his team is fantastic, with lots of exciting projects in the works. His book, Introduction to Becoming and Remaining RugbyFit is really redefining what it means to train and play rugby and has been a huge hit with players, fitness fans and parents of young players.”