Park strikes Daily Mail deal

CHRISTMAS savings, gift voucher and pre-paid gift card firm Park Group has agreed a deal with the Daily Mail.

The AIM-listed Birkenhead-based company said the Weekend Mail Rewards Club will be using its flexecash rewards card to distribute reader offers for 10 retail chains, including Argos, Boots and HMV.

Park’s flexecash was launched a year ago and is the platform behind a range of pre-paid cards which are accepted by 25 high-street retailers.

The group’s managing director Chris Houghton said: “It is very encouraging to see further adoption of flexecash. We believe this demonstrates the strength and flexibility of this innovative product, highlighted by the calibre of customer it is attracting. 

“We look forward to further adoption as more customers realise the benefits a system like flexecash can offer.”