Luxury polo lifestyle brand signs deal on key city retail street
Luxury British sport and lifestyle brand Hurlingham Polo has signed a deal with DTZ Investors to launch its flagship retail store on King Street, central Manchester.
The polo-inspired brand has taken 4,146 sq ft of space and will be operating out of number 48 King Street.
The opening of its store falls in line with its debut Autumn/Winter fashion collection for 2020 by designer Bardhyl Latifi, who has previously designed collections for Burberry and Henri Lloyd.
Tom Royston, investment manager at DTZ Investors, said: “It is really positive to see Hurlingham Polo sign a lease at King Street in what has been a turbulent time for the retail industry.
“We have been developing the King Street brand and have brought a completely unique approach to the street with our schedule of creative pop-ups, working closely with tenants and landlords to ensure a collective benefit for both.”
Hurlingham Polo will join several national brands on King Street, including luxury store The White Company, Vivienne Westwood and Jigsaw.
Tom added: “We are looking forward to welcoming Hurlingham Polo and working with them on their launch strategy.”
Simon Hawkins, Hurlingham Polo chief executive, said: “King Street is one of Manchester’s most iconic shopping districts, and so we’re very excited to be making a new home for the brand there.
“It’s great to have the platform to connect with a larger audience as we gear up to launch our new creative direction with our A/W20 clothing collection.
“We are bringing something unique and authentic to the high street – a lifestyle brand with integrity at its heart that is stylish and modern, yet still has British heritage at its core.
“Manchester is the next step for us in the continued expansion of our portfolio, so it is an important move for us. We’re confident we’ve made the right choice.”
Hurlingham Polo is the luxury British lifestyle and clothing brand from the prestigious Hurlingham Polo Association (HPA), the sport’s oldest and most international governing body.
Inspired by the illustrious sport of polo, the brand is synonymous with elegance, style, and authenticity.
The new collection will launch in September 2020 and will be a culmination of 18 months’ work, offering men’s, women’s, and gender-neutral ranges.
DTZ Investors is behind the ambitious growth strategy for King Street, aiming to offer a connected retail and leisure experience bringing high-quality brands to the street.
