Combined authority seeks to raise ads revenues from publicly-owned bus fleet
Liverpool City Region Combined Authority is seeking to raise revenues from advertising slots on its new buses.
It oversees hundreds of low-emission, UK-built single and double decker vehicles which will make up the City Region bus fleet as part of its plans to take control of the region’s bus services.
The authority has appointed Global, the media and entertainment group, to manage and maximise advertising across its new publicly-controlled fleet.
Bus advertising is set to play a vital role in generating revenue for the com... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
