Marketing agency appointed to launch £200m St Michael’s

Integrated marketing agency Roland Dransfield has been appointed to support the launch the £200m St Michael’s regeneration scheme in central Manchester.

The 15-strong Spinningfields-based agency will support the wider St Michael’s Partnership team with a strategic media relations and digital campaign that will raise awareness of the proposed city centre scheme globally.

St Michael’s is a 750,000 sq.ft. mixed use scheme on the site of the old Bootle Street Police station, which will include a 216-bed five-star hotel, 189 residential apartments, two new public squares and 150,000 sq ft of commercial office space.

Planning for the second design of the scheme was recommended for by Manchester City Council on Thursday and has been passed to the Secretary of State for consideration.

The Roland Dransfield team will now work alongside digital creative agency e3creative to support the potential launch of the project which will link strategic sites through Deansgate to Manchester Town Hall.

Former Manchester United and England footballer turned property mogul Gary Neville, who is fronting the St Michael’s Partnership said: “We are delighted that Manchester City Council was minded to grant planning permission on St Michael’s and are hopeful that the Secretary of State will endorse that decision and allow us to work towards delivering this prestigious mixed-use scheme of the highest quality.

“St Michael’s will set new standards in design and quality of accommodation which will reinforce the city’s position both nationally and internationally.

“We are pleased that Roland Dransfield is now part of the wider St Michael’s team – who are all working together to help deliver an exciting and distinct new district within Manchester city centre.”

Roland Dransfield is also retained by architects practice Hodder+Partners, who led by Stephen Hodder, successfully re-worked plans for St Michael’s.

Caroline Aspinall, Roland Dransfield associate director, said: “We are excited to be part of the St Michael’s team and are committed to delivering a truly memorable marketing campaign that will sell the vision and St. Michael’s brand locally, nationally and internationally.

“We have been involved in St Michael’s for almost nine months now through our work with Stephen Hodder at Hodder+Partners and couldn’t be more pleased that Stephen’s re-worked design plans have been minded for approval.

“With our property expertise and journalist credentials – and our existing relationship with Hodder+Partners – the agency is uniquely placed to deliver on the St. Michael’s marketing brief.

“St Michael’s is already one of the most talked about proposed schemes in Manchester and our aim is to develop ongoing regional, national and international campaigns that cement St. Michael’s as a truly international scheme.

“We all believe that St Michael’s will become Manchester’s status symbol district and we are looking forward to selling the St Michael’s vision and telling the story about why this proposed scheme will be so beneficial for the entire city.”