UK’s first ladies’ shooting clothing company launches in Lancashire
On The Peg Clothing is the UK’s first ladies-only clothing retailer catering for the growing ladies’ shooting market.
Based in Padiham, near Burnley, the pioneering retailer has been launched by shooting enthusiast Sorrel Miller, who shoots and has more than 15 years’ experience of working gun dogs, alongside co-founder and competition clay pigeon shooter, Cathryn Miller.
On The Peg will sell clothes for ladies that shoot clay and game.
The range also caters for ladies involved in a range of field sports and outdoor leisure pursuits, stocking everything from boots and scarves to waterproofs and tweed.
Several leading brands from the UK and Scandinavia are on board and the range also includes desirable accessories from independent designers.
Initially set-up as an online shop, the firm will later set-up a bricks and mortar styling studio, where ladies can put together outfits from the wide range of brands available.
The online shop offers a live chat facility for shoppers and is adding feedback from testing groups, guides on what to wear, conservation information, shooting tips and introductions to gun clubs around the country as added incentives for customers.
Sorrel Miller said: “There are some fabulous pieces for ladies out there, but often they are hidden away behind clothes for men – and ladies don’t have the time to trawl through six or seven websites to compare items.
“Many of these items also can’t cope with the practicalities of shooting. On The Peg Clothing brings together the best of ladies’ clothing that is functional and looks good.”
She added: “Most ladies’ clothing only goes up to a size 16, so we are looking to offer up to size 22 and above.
“Ladies come in all shapes and sizes and are particular about how their clothes fit – one brand may fit well, but another would be better suited to a different body shape.
“As our focus is on 100% customer satisfaction and performance, there will be detailed tailoring notes on each item to describe the fit – whether the item is good for taller/shorter people, people with larger busts, smaller bottoms and the like.”
She said: “We are excited that the big brands in the market are already on board, alongside newer independents, so the offering includes everything from House of Cheviot through to Claire Shaw Scarves, Laksen, Alan Paine, Emma Brown Tweed and Jinx and Jive.”
