Social media marketing firm reports 60% surge in projects

Founders Matthew Thomas, Ryan Williams and Andrew Trotman

It’s Gone Viral, the Manchester-based social media marketing company, has seen a surge in the number of projects it is delivering for film studios after achieving a 60% increase since the start of the year.

The agency’s roster of film studio clients now includes major names such as Lionsgate, Universal, Sony Pictures, Warner Bros, BBC Films and StudioCanal.

The firm, which was founded in 2016 by Matthew Thomas, Andrew Trotman and Ryan Williams, produces and distributes video content and viral campaign adverts for international brands across its social platforms.

The team is a mixture of content creators, analysts and video producers.

Recent film campaigns delivered by the agency include Nick Frost and Steve Merchant’s Fighting with My Family, as well as HellBoy, Warner Bros’ DC superhero movie Shazam! and Scott and Sid, which was named Best British Film at the National Film Awards.

Its next project will be with Daniel Radcliffe for The Playmobil Movie.

Co-founder Andrew Trotman said: “We only really started developing our film division in early 2018, so seeing this kind of growth in such a short space of time is fantastic.

“Thanks to the number of people we are able to reach and the total views figures we achieve, studios quickly realised that we are a credible outlet for their film content.

“That awareness has seen us move into working with talent, which is a really exciting step for the business.”

Andrew added: “Our focus is now on building on these foundations and to grow our profile across the film sector. Ultimately we want to become the first port of call for all major cinematic releases.”

Last month It’s Gone Viral announced that it had seen its reach and viewing figures grow from 738 million to 2.2 billion views in the past year. It now has 2.7 million followers across its Facebook, YouTube, Twitter and LinkedIn accounts.