Property firm gears up for digital transformation

Bruntwood offices

Property firm Bruntwood has appointed MediaCom North to drive its digital transformation.

Code Computerlove and Mediacom, part of WPP’s Mediacom North group, will work with the £116m turnover business on its forthcoming digital transformation programme.

The group will work with Bruntwood’s internal marketing and software development team to create a new digital platform.

It will look to develop new online services and solutions shaped around the needs of the evolving business.

Mediacom will also develop and implement a new digital media strategy to attract new customers as well as help to drive efficiencies across the business.

Founded in 1976, Bruntwood owns and manages more than 100 buildings across Manchester, Cheshire, Liverpool, Leeds and Birmingham.

Sam Wilson, a director of Bruntwood, said: “2018 marked a year of significant growth for the organisation, centring around our purpose: creating thriving cities.

“With lots of offline change now embedded within our culture – including new agile working practices and a new state of the art headquarters – turning our focus to digital is the natural next phase in our customer-centric growth plan.

“We will also use technology to further our ability to create deep connections with the cities in which we operate and drive engagement with the communities we’re building. Our new platform will offer a flexible solution to enable us to be as agile digitally as we are as a business.”

Paul Cooper, chief operating officer of Mediacom North, said: “This win is a good example of how our businesses can offer clients a full end to end digital transformation service, with the combined skillsets of MediaCom and Code.

“Our integrated approach and alignment of all areas of the customer journey means we can work collaboratively with clients towards shared goals in a highly efficient and effective way.”