I’m a Celebrity attraction to open at Salford Quays

Lowry Centre

A new multimillion-pound visitor centre is to open at Salford Quays.

Lifestyle Outlets and ITV have confirmed that a visitor attraction based  around  the TV programme  I’m A Celebrity… Get Me Out Of Here! will open at the  Lowry Outlet.

The attraction will open later next year as a 2,500 square metre indoor entertainment venue.

The family entertainment centre promises to take visitors into the heart of the jungle where they will navigate a series of obstacles and challenges.

Jason Pullen, Managing Director of Lifestyle Outlets added: “Our partnership with ITV is an exciting development in our goal to produce a new generation of outlets by creating unique leisure and shopping destinations with entertainment at their heart.

“I am delighted to reveal that “I’m A Celebrity… Jungle Challenge“ will open at Lowry Outlet, The Watergardens, MediaCityUK next year will be the first of its kind in the UK.

“I am confident that the experience will be a huge draw for people across the North West and beyond as they look to get closer to the action of this iconic TV show”

James Penfold, controller of partnerships for ITV said: “The I’m A Celebrity… Jungle Challenge is a one of a kind, multi-sensory adrenaline adventure.

“It brings together the heart and soul of the hugely celebrated series, and ITV’s expertise in curating fantastic, memorable live brand experiences as a great example of our More than TV strategy.”

The strategic partnership with ITV is part of a wider masterplan and £26m regeneration of the Lowry Outlet into a leading leisure and retail destination that will also see the opening of a new waterside dining concept in 2020.

Following planning permission  being granted in March this year, work has already started on The Watergardens that will see the transformation of the southern waterfront into a vibrant leisure destination offering a new 30,000 sq ft restaurant terrace.

A new Metrolink line is also opening next year.

Lifestyle Outlets currently has two operational centres – Gloucester Quays and the Lowry Outlet in MediaCity UK.

The centres had more than 12 million visitors and a 10% growth in sales in 2018/2019.

 

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