Hamleys chooses Liverpool for first pop-up store

World-famous toy shop Hamleys has opened in Liverpool for the first time, despite the difficulties facing high street retailers.

It has moved into a 2,000 sq ft pop-up store at 101 Paradise Street, in Liverpool ONE. It is Hamleys’ 186th bricks-and-mortar around the world – and its first pop-up store – and will add to the 10m families it attracts to its shops each year.

Alison Clegg, asset management director at Liverpool ONE owner Grosvenor Europe, said: “The star appeal, calibre and experience of Hamleys will add a new dimension to Paradise Street and to our wider retail offering, which has thrived since reopening in June.

“Hamleys is an exciting addition for the destination as we continue to drive Liverpool ONE’s momentum towards Christmas.”

The store officially launched at the weekend and has Hamleys’ usual combination of toy demonstrations, play areas, and product displays.

Sumeet Yadav, chief executive of Reliance Brands’ global retail business, said: “I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Liverpool.”

The new Hamleys store joins a string of newly opened retailers at Liverpool ONE, including beauty brand M·A·C Cosmetics and British sportswear label Castore.

CBRE and Metis acted for Liverpool ONE in the deal, while CBRE also acted for Hamleys.