Metrosmart ticket sales hit £1m milestone as commuters embrace technology
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Ticket sales via the Metrosmart portal have hit the £1m mark this week as more people benefit from the online service.
The Metrocard travel scheme replaced the Liverpool City Region’s Walrus card back in January 2020, giving people the ability and flexibility to buy smart tickets and manage their accounts online for the first time.
This was an important first step in a programme that will, ultimately, deliver the Metro Mayor’s vision for a London-style smart ticketing scheme with ‘tap and go’ travel, digital season tickets and online accounts for bus and rail users.
Despite the challenges of the pandemic, this upward trend in sales indicates a growing appetite for smarter digital ticketing among travellers in the city region.
Cllr Liam Robinson, transport and air quality portfolio holder for the Liverpool City Region Combined Authority, said: “The Metrosmart portal is all about making ticketing simpler and easier for people travelling around our region so it’s great to see that passengers are embracing this online service.
“We are developing more products and services to meet the growing demand for smarter ticketing options that offer greater levels of convenience and choice.”
The Metrosmart portal allows passengers to register their smartcard, buy a range of smart tickets, for use on bus or rail and manage their accounts online.
Once purchased, tickets are collected by simply tapping the smartcard on board the bus or at the rail station.
More ticket products were made available online earlier this year and platform validators were installed at 66 stations across the Merseyrail network.
Further products and enhanced services are under development as part of the combined authority’s smart ticketing programme.