£450,000 boost for new creative agency
A new creative agency working in health has launched thanks to £450,000 investment by a local tech firm.
Redmoor Health, which supports NHS and social care teams with implementing technology through training and project management, has launched Redmoor Creative to allow the company to diversify into other areas and add value to their clients.
Founded by CEO Marc Schmid in 2017 Redmoor Health moved to Strawberry Fields Digital Hub in Chorley last year and is targeting £5m turnover by 2024 on the back of a series of high-profile client wins.
Paul Galley has been appointed agency director of the newly-formed Redmoor Creative and is working with a team of six staff.
“Redmoor Creative is an agency that provides specialist marketing and PR support for health team,” said Schmid.
“My background is in communications so it’s something I’ve wanted to do.
“Redmoor Creative can do everything from video, animation, creative marketing and creative campaigns.
“£450,000 is a sizeable commitment. We were fortunate that we had a significant amount of cash in the business and we wanted to invest that in areas that would add value to our core work.
“We’re five years old in 2022 and we see this as an opportunity to diversity the business moving forward.”
Schmid decided to launch Redmoor Creative because clients were constantly asking for marketing and PR support.
“We’re very proud to be an approved partner of the NHS and we’ve always added an element of comms to our programmes, which has set us apart from other digital support organisations,” he said.
“We were always developing animation but we were outsourcing it and I’m delighted that we have the capability in-house.
“We can keep control of the quality and add additional value to the work of our clients.
“If the NHS has got a programme it’s great that we can help bring that programme to life. A big focus for us is to communicate more effectively to help the patient, who is the most important person.”
The wider Redmoor Group has grown to 25 staff following a flurry of appointments, including Schmid’s wife Alison as corporate director.
She said: “Digital is a really important part of the NHS but the environment is quite volatile. You don’t know the way policy makers may change so you can never put all your eggs in one basket.
“We’ve forged a reputation as a trusted partner and it’s great that we’re picking up new work from across the UK as more people want to work with us.
“One of the mistakes that some other tech companies have made when getting into the digital health space is just focusing on the frameworks. There’s a lot of competition on these frameworks now and it’s a very crowded market.
“By diversifying in this way with the launch of Redmoor Creative we’ll be able to grow in a really sustainable way.”