Appreciate Group adds Primark to its brands portfolio

Simon Birch

National fashion retailer Primark is the latest business to join the Love2shop brand of Liverpool-based Appreciate Group.

The gifting and rewards business, formerly Park Group, is the home of Love2shop, Park Christmas Savings and highstreetvouchers.com.

The addition of Primark to its stable of around 200 other brands, including Argos, Boots, Iceland, M&S, Matalan, River Island and Schuh, will add millions more consumers to the mix, meaning Love2shop Contactless MasterCard and Purple Card gift card holders can now choose to spend their products in more than 190 Primark UK stores.

Appreciate Group director of partner relations, Simon Birch, said: “We know Primark will be a popular addition to Love2shop with our customers.

“Whether given as a gift for a special occasion, or as a reward by an organisation to an employee or customer, Love2shop now provides recipients with an even greater choice of redemption options.”

Elizabeth Johnston, gift card lead at Primark, said: “We believe Primark’s latest trends and everyday essentials across womenswear, menswear, kidswear, homeware, health and beauty, activewear and gifting will make it a strong choice for many Love2shop gift cardholders.”

Love2shop offers choice-based gifting and rewards for business and personal customers. It can be given as a physical card or sent digitally, and be spent online or in-store with many of the UK’s favourite brands.

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