Funding pledged for AI start-up matching patients with clinical trials
Liverpool investor , Nova Growth Capital, has made £195,000 of funding available to an online digital platform that enables people to access clinical trials free of charge.
Trialwell, which is registered in Liverpool’s Baltic Triangle, will allow the general public to easily discover and enrol in a variety of clinical trials.
Using AI technology, Trialwell matches users’ health profiles to upcoming clinical trials and resources best suited to their personal health profile and wellbeing goals.
It was founded by doctor of integrative medicine and social impact entrepreneur, Laura Holland, who pitched her concept to the Nova investment panel earlier this year.
She said: “I’m thrilled to have achieved investment into Trialwell from Nova Growth Capital and excited to grow our journey together.
“After working in the industry for many years, one of the main challenges we face is a significant lack of awareness about clinical trials and their potential to be a source of help, especially trials studying natural treatments and preventative medicines, which could be beneficial for so many of us.”
She added: “We need to democratise access to clinical trials as well as the latest science-based health advice.
“We’re aiming to improve the health and wellbeing of millions around the globe. We’re here to support everyone through their health and wellbeing journey.”
Nova chief growth officer, Olivia Greenberg, who is part of the investment committee at the venture builder, said: “Laura’s passion and commitment for helping people’s health and wellbeing is what led us to invest in this start-up.
“We firmly believe that this venture will positively impact the health and wellbeing of many. This is something that we, at Nova, are excited to be part of.”
Nova Growth Capital’s investment not only includes capital but the expertise of the venture building team which will be deployed to build and market the platform.
Trialwell now has access to Nova’s product developers, marketing team, videographers, business mentors and more.
