Football giants strike new sponsorship deals on eve of new season

Everton shirt sleeve sponsor BOXT Life

Two of the North West biggest football clubs have announced new sponsorship deals, going into the new Premier League season.

Manchester United has agreed a multi-year global strategic collaboration with Qualcomm Technologies, Inc.

The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on match days.

Victoria Timpson, CEO alliances and partnerships at Manchester United, said: “Snapdragon platforms will enable ground breaking experiences for fans across the globe, deepening their engagement with the football club they love. Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Don McGuire, SVP of Qualcomm Technologies, Inc and CMO of Qualcomm, said: “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport. We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

Meanwhile, Everton FC has signed a shirt sleeve partnership agreement with BOXT, one of the UK’s fastest growing businesses.

The muti-award-winning e-commerce and fulfilment platform is regarded as a leader in the UK heating market. The distinctive ‘BOXT Life’ logo, which is a nod to how the organisation’s numerous products make life easier at home, will appear on the shirt sleeves of Everton’s men’s, women’s and under-21 teams from the start of the 2022/23 season.

As part of Everton’s portfolio of partners, the platform’s logo will also feature across the club’s digital spaces and in locations at Goodison Park and the Finch Farm training complex.

Specialising in the installation, repair and servicing of boilers, air conditioning, electric vehicle charging points and smart home products, BOXT says it has disrupted the long-established and traditional home heating industry. Homeowners can use BOXT’s technology platform to choose and buy a suitable home heating package via their mobile phone or laptop, without the need for an initial site visit.

Andy Kerr, BOXT CEO and founder, said: “We’re really looking forward to partnering with a football club of Everton’s global renown and taking our place on the club’s iconic royal blue and alternative shirts.

“Everton is a widely respected club with strong community values and we’re keen to engage with their fans as we work to bring BOXT to life across the country.”

The company has previously forged football club partnerships with Leeds United, Nottingham Forest and, more recently, Glasgow Rangers. The new deal with Everton further expands its footballing roster in the UK.

Richard Kenyon, Everton’s chief commercial and communications officer, said: “BOXT is an impressive and ambitious business and we’re really pleased that they’ve chosen to partner with us to help accelerate their exciting growth plans.

“I’d like to thank our partnerships team and the team at BOXT for the work they have put in to reach this agreement – and I look forward to seeing the BOXT Life branding on our famous royal blue jerseys this weekend.”