Jobs at risk as fashion retail business enters liquidation

A Manchester-based fashion retail company – headed by the husband of Real Housewives of Cheshire TV star Seema Malhotra – has entered into liquidation, putting 21 jobs at risk.

Amie Johnson and Yiannis Koumettou of Begbies Traynor were appointed as joint liquidators of Dress Me Online Limited, trading as Forever Unique, on Tuesday, April 4, after all options had been explored to keep the business open.

According to its latest set of accounts turnover was £2.3m to December 2020. The company employs 21 people.

One of its directors is Sandeep Malhotra, husband of TV star Seema.

The Forever Unique brand and website remains fully operational, trading as normal and is fulfilling orders.

Amie Johnson, insolvency director at Begbies Traynor, said: “Every option was explored but there was no choice but to enter the company into liquidation.

“A combination of the economic climate, inflation and issues in recovering from the pandemic have resulted in these circumstances.

“Creditors have been informed and we will keep them up to date with progress.”