Booths supermarket celebrates record Christmas week sales

Booths colleagues

Family-owned Preston-based upmarket retail chain, Booths, experienced record sales during Christmas week, it has revealed in an update.

Like-for-like retail sales increased 9.3% in the key three-week trading period ending January 4, 2025, compared with an 8.3% improvement in 2023).

It reported record Christmas week sales up 6.7% – following +8.7% in 2023 – across its 26 stores. December 23 recorded the biggest ever single day sales at Booths.   

Managing Director, Nigel Murray, said, “Booths really does love Christmas, and this is reflected in our strong performance again this year.

“Customers trust us to provide the best quality and store experiences and we are delighted to deliver.”

He added: “Our teams work year-round to develop delicious new products for our customers across Booths Country.

“We focus equally as much on making the Christmas shopping experience a real pleasure, from sharing our Christmas Book full of recipes and inspiration, to great in-store events and tastings that share our love of great food and drink.”

Exemplary service, quality and availability are credited with the success, with Booths boasting a Net Promoter Score (NPS) of 77% for December. The scores measure customer satisfaction. According to global NPS standards, a score of above 50 is good and above 70 is outstanding.

Booths saw like-for-like sales at the Butchers counters grow by 16% in December, with both fruit and veg categories up by more than 10% in the month.

Sales of Christmas cheese were up by 29% with customers enjoying ranges of classic British territorial cheese from regional artisan cheesemakers.

Booths’ pigs in blankets were up 14%, all hand rolled in-house at Booths’ own manufacturing facility.

Sales of single Malt whiskeys from regional distilleries across the UK rose by more than six per cent.

Booths Food to Go sales were also in double digit growth as was its café business as sales grew by 17% in December.

The chain continues to focus on improving the quality of the experience and product through its Café 1847 concept, available in selected stores, including the Knutsford store which opened last September.      

Nigel Murray added “We strive to deliver the very best food and drink for our customers, and I pay credit to every colleague and supplier who, with their warm Northern welcome, share an infectious love of great food and drink.”

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