Media Mix: BJL to drive Suburu; Mothers’ ruin for Citypress
ADVERTISING agency BJL has been appointed by Subaru UK as its new lead creative agency after a competitive four-way pitch.
The brief encompasses the creation of a new brand thought that will roll out across all of Subaru’s products in the UK including the creation of a launch campaign for the ground-breaking new XV cross-over, due to hit showrooms in February 2012.
Nicky Unsworth, MD at Manchester-based BJL said: “We are delighted to be working with such a great brand. It’s a fantastic company with a strong team behind it and we are relishing the opportunity to take the Subaru brand from strength to strength.”
Kenyon Neads, marketing director at Subaru, added: “BJL’s clear, simple strategic thinking and inspired creative was a fundamental reason for our decision. We are confident that the teams will breathe further life into our brand and drive sales through our dealerships.”
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PR firm Citypress has won the UK account fpr Martin Miller’s, the ‘super-premium’ British gin brand.
Entrepreneur Martin Miller created the gin in 1998 with two friends and have since created a global brand, with distribution in the US and throughout Europe.
Made with Icelandic spring water, the award-winning gin is marketed as ‘English distilled, Iceland chilled’. It is the gin of choice at some of London’s most fashionable bars and restaurants, including The Dorchester, Kensington Roof Gardens, Hakkasan, Galvin at Windows and LAB. Stockists include Harvey Nichols, Selfridges and Spirited Wines.
Reporting to brand’s distributor and owning company The Reformed Spirit Group, Citypress will be building on Martin Miller’s reputation among leading bars and mixologists by influencing consumers across the UK, communicating the brand’s distinctive flavor and premium positioning.
The brief will be led by Ruth Wilson, Citypress senior account director, and delivered by the 40-strong agency’s consumer team.
Ruth Wilson said: “Sales of Martin Miller’s in the on-trade have more than doubled over the past year as the market for premium gin and spirits continues to grow. We will be using a range of PR tactics to highlight the role Martin Miller’s has played in the gin renaissance of recent years and attract a new generation of discerning spirits drinkers to the brand.”
