Kitbag takes pole position with McLaren
NORTH West sports retailer Kitbag, has secured a five year exclusive deal with Team McLaren to operate the Formula 1 team’s official online store and all McLaren branded outlets at Grands Prix and motorsports events.
The company based in Chadderton near Oldham and part of listed home shopping business Findel, said the international deal which begins on January 1 2015, gives it rights to wholesale McLaren products to third party retailers and to develop and distribute specific McLaren products, in conjunction with the company.
The deal boosts Kitbag’s motorsports portfolio which already includes the
Official F1 Online Store and a comprehensive motorsport range on its own website.
McLaren products will include replica and non-replica clothing and accessories from caps to limited edition prints and art work.
Kitbag chief executive Andy Anson said: “This is a ground breaking deal for Kitbag which illustrates our overall strategy to provide excellent support and partnership services across all areas of retail and merchandise.
“Kitbag has established a reputation within the sports sector which means a company of Team McLaren’s status can have the confidence that we will collaborate to drive their merchandise and retail business to a completely new level.”
McLaren’s merchandising & licensing director, Nigel Moss, said: “Kitbag manages the retail activities of some of the world’s most iconic sport brands, including the eStore at f1.com, and we are looking forward to developing McLaren’s retail capabilites, both online and offline, on a broader global basis in partnership with Kitbag over the coming years.”
