Media mix: Bring Digital; SKV; Havas & more
BRING Digital has been awarded the brief to handle digital marketing for Cheshire-based Samuel Charles Iinteriors.
The Bolton agency will work to increase Samuel Charles’ online customer acquisition as well as promoting the brand across the web.
“We’re really pleased to be working alongside Bring Digital. We were really impressed with their technical expertise and we’re confident their work will make a real difference to our online sales in 2015,” said Samual Charles managing director Andrew Cartwright, Managing Director at Samuel Charles.
The appointment adds to Bring Digital’s growing list of clients which includes DW Fitness Clubs, Love Energy Savings and Direct365.
Bring Digital’s commercial director, Lee Frame said: “It’s really exciting to be working with Samuel Charles Interiors which is a fantastic family run business similar to ourselves. This partnership represents an extremely positive start to the year for our business and we’re confident this success will continue well into 2015.”
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CREATIVE studio NoChintz has finished an exclusive backstage bar at the Manchester Arena on behalf of client, SMG.
The Manchester design team was responsible for the bar, ‘Plus One’s’ identity, interior design and branding.
NoChintz was tasked with transforming the 1,000 sq ft space, which seats 88 covers and has additional space for up to 40 people standing.
The design team took inspiration from various musical and stage references and brought it into the space through the use of studio style lighting and bespoke microphone installations.
NoChintz drew bespoke graphics based on scientific vibration patterns that were printed directly to the tabletops.
Song lyrics from prominent Manchester bands were hand illustrated and scanned before being applied directly to internal walls, whilst an arena crowd scene was made into a feature in the bathrooms. Furniture was inspired by the stage setting using drum stools and upholstered flight cases as seating though the space.
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SKV Communications has been appointed by the 5-star The Lowry Hotel on the Manchester/Salford boundary to provide a comprehensive PR campaign – reuniting the agency 14 years after the agency originally launched the hotel.
SKV will provide a tailored PR programme spanning corporate, business-to-business and consumer media to further heighten the profile and reputation of The Lowry Hotel.
The appointment of SKV also marks something of a reunion for Managing Director Andy Spinoza with Adrian Ellis, the newly-appointed General Manager of The Lowry Hotel.
Ellis, 51, is returning to Manchester for the first time since he was general manager of the Victoria and Albert Hotel from 1994 to 1999, (later Manchester Marriott V&A), when Spinioza was a celebrity journalist in Manchester.
Since then Ellis has enjoyed a successful career managing prestige hotels worldwide, with 24 years’ experience of managing luxury international properties in the UK, Europe and Asia.
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SOFA retailer DFS has appointed Havas PR to run its North West press office.
The account will be handled by Havas’s Manchester office, with the remit being new store openings, local marketing and supporting DFS’s chosen charities.
DFS is the largest sofa retailer and manufacturer in Britain, with more than 100 stores across the UK, Ireland and the Netherlands and a workforce of over 3,400 people.
DFS’s head of communications Claire Rushton said: “Havas’s unrivalled experience and expertise in retail PR means that they are the perfect partner for us at such an exciting time in our history.
“They understand completely that ‘life is local’ these days and will help position our stores at the heart of the communities from where we draw both our customers and our colleagues.”
Havas managing direct Brian Beech said: “We’re delighted to be working with DFS, one of the biggest brands in retail. We’ll be offering on-the-ground support to stores as well as working closely with DFS’s charity partners. It’s a great start to the year for us.”
Havas’s other retail clients include Asda, Greggs, Pets at Home and The Original Factory Shop.
