PR firm starts the par-tea following contract win

Lipton Teas & Infusions have appointed communications agency Grayling to lead its UK consumer PR strategy for its organic herbal tea business Pukka Herbs.

Work will be led by Grayling’s Southern network offices across Bristol and Birmingham, who will support Pukka in the execution of its press office, developing its influencer strategy, and leading its 2024 media events programme.

Founded in 2001 by entrepreneur Tim Westwell and practicing herbalist Sebastian Pole, Pukka was born out of the desire to support people’s health with natural, high-quality herbs.

Grayling has worked with Nestlé, Deliveroo, and The Ivy on various campaigns.

Patrick Fraser, Director of the Southern Region at Grayling UK, said: “We’re excited to be working with Lipton Teas & Infusions as its Pukka Herbs consumer PR agency partner. With consumers increasingly turning to sustainably conscious brands, Pukka is well placed to meet this demand through its diverse offer of herbal tea blends. We look forward to establishing a successful partnership and delivering a creative PR strategy for the business.”

Laure de Chaisemartin, Pukka Marketing Lead UK & Ireland, said: “Grayling’s response to our brief stood out as they truly understood what Pukka all is about. Their proposal was creative and ambitious and will help us elevate the brand’s presence this year”.

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