Employee owned agency wins B Corp status

Exeter-based employee-owned communications agency Absolute PR & Marketing is the latest business in the region to win B Corp status.

To achieve B Corp certification, companies undergo a rigorous assessment of their social and environmental performance, accountability, and transparency.

Absolute PR and Marketing has successfully met and exceeded these high standards, demonstrating its commitment to making a positive impact.

The B Corp certification came during a busy year for the agency, after a successful transition into an Employee-Owned Trust (EOT), following founder Rachael Whitson’s decision to sell 90% of the business, in its 23rd year in operation.

Employees now benefit from profit share based on the agency’s annual performance and also have a greater say in the running of the business.

Absolute PR and Marketing is one of only two B Corp certified, employee-owned PR and Marketing communications agencies in the South West.

Rachael Whitson said: “B Corp certification underlines Absolute’s long-term commitment to ensuring we make a positive impact on people and planet, using our influence as a force for good. We believe that by aligning our business practices with our values, we can drive meaningful change and contribute to a more sustainable and equitable future.”

Despite the challenging backdrop of a sluggish economy in 2023, becoming employee owned and a B Corp business has had a positive impact on culture and morale in the agency.

Rachael added: “Each one of us helps to build on our new-found status and sustainability commitments. The EOT transition goes hand in hand with our B Corp certification. Both ensure that Absolute prospers and grows well into the future, whilst preserving longstanding relationships with our clients – some of which span 10 years – and staff who’ve worked with the company for up to 20 years, we will be upholding our culture and values for years to come”.