Pub chain to launch new South West hospitality brand

North Somerset brewery and pub chain Butcombe is launching a new brand this summer.

Butcombe Boutique Inns, part of Liberation Group, will launch at the end of May with the objective of becoming the leading operator of premium rooms in the South West.

Butcombe Boutique Inns  will provide guests with a unique, personalised and home from home stay in some of the most desirable locations in the region,

The brand is launching with The George Inn, Norton St Philip and The Swan Inn, Rowberrow.

The BBI offering will be initially rolled out across eight Butcombe Pubs & Inns, situated in some of the most stunning locations in the UK, from The Castle Inn, Lulworth on the Jurassic Coast to the High Corner Inn in the New Forest, with the expectation that 25 inns will eventually be part of the BBI brand.

BBI was created as a result of extensive research and speaking to lots of guests and Butcombe Pubs & Inns loyalty club members, where the team gained invaluable insight and learnings helping to reinforce a lot of things they already believe in – guests staying in hotels and pubs often book because of habitual reasons and what they’re really looking for are memorable experiences at sites located in the most beautiful locations.

Jonathan Lawson, chief executive of parent company  Liberation Group said: “All our BBI sites are set in some of the best locations in the South of England, where guests will know from the very start that their experience will be unique and extra special, a real home from home.

“With a truly personalised experience, our guests will be able to get the most from their stays with us, whether it is enjoying our award-winning hospitality or embracing local attractions and activities that these unique locations bring, our BBI sites are the perfect place to create lifelong memories with family and friends.”