Specialist agency secures B Corp status

Hospitality and hotel marketing agency Clockwork Marketing has secured B Corp status.

The accreditation, which is verified by B Lab, is for high standards of social and environmental performance, transparency and accountability.

The Newton Abbot-based business has undertaken B Corp accreditation to become more purpose-driven and lead by example in a sector that has a large carbon footprint and issues with over tourism in some locations.

Clare Bushby, managing director of Clockwork Marketing, said: “As we move into a new era of travel, we must begin to think of hospitality differently as luxury and price alone will not entice tomorrow’s guests.

“People will expect a reciprocation of their green values and will hold businesses to high moral standards. Tourism needs to evolve too, for people and the planet.”

Clockwork Marketing’s environmental and social initiatives are recognised with its new B Corp status, they are committed to both Ecologi and Hive energy monitoring, have introduced new water and energy-saving tools in the office along with eco-friendly office products and purchasing policies.

Clockwork donated more than 400 hours of work time to good business and charitable causes last year, and £6,500 to regional charities.

Bushby added: “We want Clockwork to be a force for good, to have purpose and to lead by example, not just pay lip service to the change that’s needed. Our B Corp accreditation is the first step on a long road.”

The agency now has 21 staff and works with 230 client hospitality businesses.