Lego builds retail presence in Bristol

Lego is to open a second store in Bristol, after agreeing a deal to take a site at Cribbs Causeway.

The 1,920 sq ft shop at the out-of-town retail park promises to deliver immersive experiences for fans of the toy bricks.

Shweta Munshi, vice president of marketing for Lego Retail, said: “We have found the perfect site at Cribbs Mall, and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer.”

The Cribbs Mall site will become the global brand’s 20th UK shop, and is in addition to the Bristol city centre store at Cabot Circus.

Scott Linard, portfolio director at M&G Real Estate, added: “It is great to see such an iconic brand like the LEGO Store take space at Cribbs Mall and we expect their arrival to be very popular amongst our shoppers.”