Waitrose listing in the bag for Devon brewery

Devon-based Salcombe Brewery Co.’s Shingle Bay golden ale is now available to buy in select Waitrose stores across the West Country.

The initial six Waitrose stores where Shingle Bay will be stocked are Exeter, Holsworthy, Okehampton, Salisbury, Saltash and Sidmouth.

Jordan Mace, Salcombe Brewery’s managing director, said: “Securing a listing in Waitrose has been a longstanding ambition for us and we’re incredibly proud that Salcombe Brewery will now feature alongside the other premium brands in its portfolio. As a team here we’ve worked extremely hard to achieve this.” He continues: “We’re looking forward to introducing Shingle Bay to a new audience through this leading retailer.”

Waitrose beer and cider buyer Jourdan Gabbini added: “We are delighted to introduce Salcombe Brewery’s Shingle Bay to our South West stores. It’s no secret that Devon is a region full of fantastic producers and we are proud to be able to offer Shingle Bay to our customers at Waitrose.”