Asian food chain Chopstix has appetite for South West expansion

Asian food chain Chopstix has announced a long-term franchise agreement with KK Foods SW as it looks to develop a pipeline of stores across the South West.

KK Foods SW opened its first Chopstix store in Plymouth, recording a record first week of sales for Chopstix franchise site, with a second site launch planned in Portsmouth later this year.

Located on New George Street, the Plymouth site opened this month.

Aaron Moore-Saxton, Chopstix franchise director, said: “KK Foods SW already has an impressive track record operating highly success QSR sites, and the team’s vision and buy-in of the Chopstix brand made a partnership a really natural fit.

“KK Foods SW has extensive knowledge of the South-West, a region our market mapping indicates has high potential for growth for Chopstix. We’re therefore confident KK Foods SW will have great success with the Plymouth location, and are excited to support the team as they expand across the South-West.”

Noah Wright, KK Foods SW, director said, “Chopstix is a brand that we have admired for a longtime, and that complements our existing portfolio perfectly, so I’m delighted we’ve agreed this long-term partnership.

“The clear operational processes, extensive brand induction and training provided by Chopstix has made the launch of our first location very straight forward, and is already leading to success, with the Plymouth site delivering such a strong opening week of sales. We see significant opportunity to build a strong pipeline of new sites in the South-West, particularly because of the wide range of sites that Chopstix can succeed in, and have already begun exploring potential locations to add to those already secured in Plymouth and Portsmouth.”

Established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik, Chopstix celebrated its 20th anniversary last year.