Surfwear brand appoints ecommerce specialist

Devon-based fashion and surfwear brand Saltrock has partnered with ecommerce digital marketing agency The Evergreen Agency for its digital marketing services.

The partnership aims to take the brand to new heights, driving online growth and visibility through SEO, content marketing, digital PR and paid media.

The Saltrock brand was established in 1988. Founded by two brothers with a shared love for surfing, Saltrock continues to dominate the Devon and Cornwall surf scene, with more than 64 stores nationwide.

With a commitment to sustainability and fair labour practices, Saltrock offers a range of recycled products. The surfwear brand has implemented various initiatives to reduce its environmental impact with eco-friendly initiatives such as Cyclescheme, 2-minute beach cleans and providing support for environmentally-conscious ambassadors.

Kate Holt, head of E-com at Saltrock, said: “Evergreen presented a really thorough and detailed response to our brief which demonstrated their in-depth knowledge and experience. I’m confident they’ll not only be a great fit for the existing team at Saltrock but we’ll learn lots and have some fun in the process. We’re looking forward to getting started.”

Aaron Rudman-Hawkins, managing director of The Evergreen Agency, said: “It’s an honour for us to collaborate with such an esteemed and renowned brand. As a brand with extensive experience and expertise in the UK surfing and the fashion industry, we’re thrilled to use our acclaimed digital marketing services to expand the Saltrock brand for the foreseeable future. The team at The Evergreen Agency are excited to showcase our capabilities and assist in taking Saltrock to new heights beyond what anyone thought was capable.”

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