Outdoor clothing firm expands store openings after soaring sales

Outdoor clothing company Mountain Warehouse is opening a raft of stores after achieving high record sales.

With 370 shops across eight countries, the company Swindon based firm plans to open a store every week up until Christmas, following 35 new shops last year.

Recovering from the pandemic, Mountain Warehouse reported revenue of £371m, a 22.6 per cent increase, in the 12 months ending February 2023.

Despite a £15m loss due to rising freight and energy costs, the company has rebounded, achieving a record H1 sales of £171m and underlying profits of £6.7m in the six months ending August 2023.

Founder Mark Neale said: “During Covid, there was a belief that nobody was ever going to go to a store again, and their days were numbered, but that’s proved to be completely wide of the mark. Whilst our online business had a big boost during the pandemic and continues to go from strength to strength, our stores have bounced back with gusto showing that customers want to shop both channels.

“We are having our busiest Black Friday weekend ever, with sales of more than £10m and more than a million people visiting our stores.

“The current cold snap may not be to everyone’s liking, but if you need outdoor clothing to keep you warm and dry this winter Mountain Warehouse has some great products at fantastic prices both in-store and online.”