Wholesaler to create 100 jobs as it expands into 100,000 sq ft depot

More than 100 jobs are to be created as wholesaler Parfetts expands into a site in central Birmingham.

The employee-owned firm is opening its eighth depot in a 100,000 sq ft unit, later this year.

Parfetts say this will provide independent retailers across the Midlands with access to a wide range of regular promotions from weekly manager’s specials to quarterly showcases.

There are regular three weekly promotions with 120+ products plus EDLP lines offering increased value and margin across key products in any promotional period.

The wholesaler offers a range of fascias with Go Local, Go Local Extra, and the off-licence focused, The Local. Over 1,000 retailers now benefit from membership.

Guy Swindell, joint managing director of Parfetts, said: “Our eighth depot is an important milestone in the development of Parfetts and our symbol groups. It brings our employee-owned and value-led cash and carry model to the Midlands, which we believe will help to support independent retailers across the region.”

Noel Robinson, joint managing director of Parfetts, said: “We continue to invest in our offer with an award-winning symbol group, rapidly expanding own label offering and a value proposition designed to support retailer margins. We are excited to launch the depot later this year.”

Parfetts also recently invested in a digital agency to support the development of its digital platforms and give an enhanced customer experience.

Guy Swindell concluded: “As an employee-owned business, Parfetts can reinvest back into the business and support customers. We remain focused on keeping things simple for our retailers. Go Local and The Local offers retailers a flexible package bespoke to store location, size, current turnover, and growth potential.”

Parfetts existing seven depots are in Aintree, Anfield, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport.