Advertising firm adizio wins backing to the tune of £250,000

STAFFORD advertising business adizio has secured a £250,000 investment from Midven’s Early Advantage Fund and other investors.

Adizio provides a highly targeted local advertising service, enabling brands and advertisers to create and manage their media buying online to target audiences efficiently. The platform also affords smaller brands the ability to create online and mobile campaigns, whilst buying advertising space that was previously the domain of larger companies.

The firm, based on Staffordshire Technology Park, was established in 2012 by Nick Moutter, who has more than a decade of experience within the advertising sector on both the publishing and advertising side. 

Moutter, the firm’s’s chief executive, said: “We have created an automated solution that provides access to an extensive network of sites from one unified platform.  With advanced geographical, behavioural and contextual targeting, businesses can pinpoint the exact audience for their campaigns.“

Midven is a venture capital fund manager investing in SMEs in the Midlands. The Early Advantage Fund provides investment for small, high growth businesses in a range of sectors in the West Midlands.  Midven has invested £100,000 into adizio, with the rest of the cash coming from private investors including Playfair Capital and Doug Scott, owner of dv.co.uk and carrentals.co.uk.

Midven investment manager Gio Finocchio said: “The adizio management team have developed a cost-effective, simple to use platform which puts businesses firmly at the forefront of local advertising, and we see this as an opportunity to help them grow by investing in technological development as well as marketing and, in turn, growing the profitability of the business.”