Blythe Valley owner urges workers to get on board with new congestion-busting scheme

LandFlight director Danny Matthews and Deborah Fennel, of Jones Lang LaSalle, which manages Blythe Valley Park on behalf of IM Properties

The owner of Blythe Valley Park in Solihull has launched a new initiative to ease traffic using the site.

IM Properties has introduced a free shuttle bus service in a bid to encourage park employees to commute via public transport.

With approximately 2,700 people working for the park’s 24 companies –  a figure which is set to increase with the site’s continued development – the property company said it was keen that more workers took advantage of the service.

In an effort to encourage usage, the property company has invested in colourful, eye-catching liveries for the shuttle buses, ensuring they are visible throughout their journeys from Solihull and Birmingham International to, and around, the business park.

The service, which is operated by Solihull-based transport service provider LandFlight, runs 16 daily shuttles, each accommodating up to 60 people, between the park and the two rail stations.

Rob Hemus, asset manager at IM Properties, said: ‘’Since acquiring Blythe Valley Park in 2014, IM Properties has been committed to developing business facilities and transport links at the park for our tenants.

“By providing complimentary and convenient connections between the park and nearby rail stations, we encourage visitors and employees at the park to use public transport for their commute.”

Danny Matthews, director at LandFlight, said: “Blythe Valley is one of the most prominent business parks in the Birmingham area and connectivity is exceptionally important.”

Deborah Fennell, park manager at Blythe Valley Park, said: “This bus service not only helps us reduce our collective carbon footprint but also ensures that parking demands continue to be met without impacting on the space and facilities we can offer businesses.”

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