Retailer looking to reel in shoppers in niche market

A fishing equipment retailer is looking to land a big catch in the Staffordshire market with the opening of a store in Stoke.

Angling Direct lays claim to being the UK’s largest specialist fishing tackle retailer in what is a very fragmented market.

It plans to open a 4,500 sq ft site in Stoke, which will become its 19th store. Before then it will also open a shop in Slough, while it expects to continue its store opening programme in the coming months.A fishing equipment retailer is looking to land a big catch in the Staffordshire market with the opening of a store in Stoke.

Angling Direct lays claim to being the UK’s largest specialist fishing tackle retailer in what is a very fragmented market.

It plans to open a 4,500 sq ft site in Stoke, which will become its 19th store. Before then it will also open a shop in Slough, while it expects to continue its store opening programme in the coming months.

Angling Direct’s chief executive Darren Bailey said: “A significant amount of lake and river fishing takes place within the surrounding areas of Slough and Stoke, and these latest stores openings support the Company’s strategy to roll out new stores to service popular fishing destinations and angling communities.

“As we seek to cater for all anglers across the UK with a new and modern retail offering, we will continue to strategically expand our geographical footprint as well as enhance our online offering in terms of products, experience and education to help drive angling recruitment.”

The Slough and Stoke store openings are expected to result in the creation of up to 15 full-time jobs, alongside some part-time roles.

Angling Direct’s chief executive Darren Bailey said: “A significant amount of lake and river fishing takes place within the surrounding areas of Slough and Stoke, and these latest stores openings support the Company’s strategy to roll out new stores to service popular fishing destinations and angling communities.

“As we seek to cater for all anglers across the UK with a new and modern retail offering, we will continue to strategically expand our geographical footprint as well as enhance our online offering in terms of products, experience and education to help drive angling recruitment.”

The Slough and Stoke store openings are expected to result in the creation of up to 15 full-time jobs, alongside some part-time roles.