BPA awards LoveBrum one of its biggest ever donations

Birmingham charity LoveBrum has received one of the biggest donations in its almost three-year history.

Birmingham Publicity Association awarded the £6,500 gift at its Christmas event, held at Birmingham Repertory Theatre.

The lunch, sponsored by Elonex Outdoor Media, was attended by more than 220 guests.

This year’s donations go towards 400 ‘Bags for Brummies’ which will be filled with essentials for the city’s homeless community.

In addition, the money will help support local charitable projects, including some of the causes that failed to win the organisation’s monthly funding award.

During the last 12 months the BPA has been busy changing its calendar of events to reflect the networking role of the organisation, and what its members have been asking for. This includes the Speaker event with Marketing Birmingham, the Summer Carnival with street food in Digbeth, and the Midlands Media Mingles at trendy bars in the city centre.

Caroline Chell, chair of the BPA, said: “We are so proud to be able to give such a great amount to a charity that makes such a positive difference within a city that is so important to us all we have closely followed their growth within Birmingham, to know this is such a major donation to them makes us very proud of the difference the BPA can make to their winning project around Birmingham.

“2018 looks set to be a great year for the organisation, with more networking and speaker and training events in the planning stages so watch this space.”

PJ Ellis, co-founder of LoveBrum, said: “This donation from the BPA is truly wonderful and has already transformed what we’re able to achieve with the ‘Bags for Brummies’ initiative.

“We are now in a position to provide at least 400 rucksacks ready for people to fill with essential supplies for those living on the streets, and we’ve already been inundated with both individuals and corporates keen to get involved.

“Having BPA’s support for our first year of this project really is fantastic and it means that we can really make a difference to Birmingham’s homeless community this Christmas.”

The BPA supports the media and creative industries in the West Midlands, while raising money for key charities. Its members span the breadth of the media and creative industries spectrum including media owners and agencies, advertising and marketing agencies, digital agencies, PR agencies and freelancers.

Pictured: PJ Ellis, from LoveBrum with BPA vice chair Natalie Pejovic (left) and BPA Chair Caroline Chell