JLR confirms new model launch for Geneva Motor Show

Land Rover has looked to divert attention away from production cutbacks by announcing details of a new model launch.

The company has confirmed it will launch its Range Rover SV Coupé at the Geneva Motor Show in March.

JLR has said vehicle would be the world’s first full-size luxury SUV coupé and promised to be a dramatic addition to the Range Rover portfolio.

The vehicle has been created by the team at Land Rover Design and the Special Vehicle Operations division, with each vehicle being hand-assembled at the SV Technical Centre in Ryton-on-Dunsmore in Warwickshire.

Production will be limited to no more than 999 vehicles for worldwide distribution.

John Edwards, Land Rover Special Operations Managing Director, said: “Land Rover created the luxury SUV sector with Range Rover almost 50 years ago. In launching the new Range Rover SV Coupé, we will offer clients an alluring combination of peerless luxury and rarity.

“Unveiling this special vehicle at Geneva International Motor Show in March, during Land Rover’s 70th Anniversary year, will be a defining moment for Land Rover, the Range Rover portfolio and Special Vehicle Operations.”

The company has so far only teased the interior of the vehicle but has said it will feature a “seductive body design and a supremely refined interior”.

In a statement, the company said the SV Coupé was intended to be a celebration of the Range Rover bloodline, with a dramatic two-door silhouette which harks back to the original vehicle, which was launched as a two-door model in 1970.

It said the interior image illustrated the traditional skills combined with up-to-the-minute technologies that would be utilised throughout the cabin.

“Stunning to the eye, sumptuous to the touch, it is a light, contemporary, space where attention to detail has been paramount,” it said.

Gerry McGovern, Land Rover Chief Design Officer, said: “The Range Rover SV Coupé is a highly compelling design with peerless refinement and uncompromised sophistication from its breathtaking exterior proportions to its sumptuous, beautifully appointed, interior. This is a vehicle that will resonate on an emotional level.”

Full specification details, together with a range of stylised options will be announced once the vehicle is unveiled on March 6.