Online retailer beds down for next 10 years

Sleep Design, one of the UK’s biggest distributors of both beds and mattresses, has signed a new 10-year lease at Beecham Business Park in Aldridge, for 45,000 sq ft of newly refurbished space, which includes a new showroom and offices.

The annual rent for this improved facility will be c £400,000, and the refurbishment was carried out in such a way that did not impede on Sleep Design’s trading activities at the site.

Beecham Business Park, with 105,000 sq ft  on its 6.5 acre site, was acquired by Goold Estates in 2017 for £2.4m, and is now fully let with 15 tenants. Goold’s director, Dominic Goold said: “We are delighted to have agreed a new 10 year lease with Sleep Design and managed to conclude the refurbishment of the unit and other parts of the site while Sleep Design remained in situ.”

Stuart Hubble, managing director of Sleep Design, said: “When we heard we were having a new landlord, we were quite naturally a little apprehensive. However after many very open and honest discussions between myself and Dominic Goold we weer made to feel comfortable that we were dealing with a professional outfit that genuinely wanted to improve our building and work with us with a long-term view.”

Since its foundation in 2005, Sleep Design has become one of the biggest independent distributors of beds and mattresses in the UK, and can count clients like Tesco on its roster. Its operation distributes around 1,000 beds and mattresses each week and it has considerable stock holdings on its premises.