Marketing agency cleans up with luxury soap brand win

Content marketing agency HDY is continuing to expand its beauty sector specialism after becoming luxury soap brand Bronnley’s retained creative marketing partner.

HDY has helped the British brand to pivot to online, which it says has already resulting in an online revenue lift of 45%.

HDY’s remit will be to define the brand’s marketing strategy, adding a renewed focus on its direct-to-consumer offering and driving web sales.

HDY co-founder Angel Gaskell said: “It’s a delight to be able to work with such a distinguished company. With such a rich heritage there’s a huge opportunity for growth and we can’t wait to continue the great work we’ve already started.”

Bronnley managing director Dionne Anderson added: “We’ve been thoroughly impressed with HDY’s can-do attitude, with work undertaken already having a positive effect on web sales. We’re anticipating a strong year ahead.”

The news comes following HDY’s appointment in March as global beauty house Vivalis’ retained creative marketing partner.