£125m turnover retail services specialist swoops for field marketing agency

Retail services provider Dee Set has added one of the UK’s leading field marketing agencies, Tactical Solutions, to its portfolio.

Headquartered in Staffordshire and with a 3,500-strong workforce, Dee Set is a £125m turnover group supporting retailers and brands to drive sales and efficiencies.

Established in 2001, Tactical Solutions work with some of the UK’s biggest brands in the retail and FMCG sectors.

Completing over 3,500 store visits each week, Tactical Solutions drive brand sales, product availability using its bespoke software.

Greg Phillips, CEO of Dee Set, said: “We are delighted to have acquired a forward-thinking business with passionate colleagues and a data-driven offer that aligns perfectly to our strategic direction.

“Working with a host of high profile brands, this acquisition further develops our unique proposition and cements our status as the UK’s number one field marketing and merchandising company.”

Cathy Evans, MD of Tactical Solutions, added: “We are really excited by the opportunity this gives us to leverage the strength and expertise Dee Set has in areas that will enhance our product offering to our customers.

“We have some exciting initiatives ready to launch which will step change our data and insight capabilities with the additional benefit of working with Dee Set, this will enable us to achieve our ambitious growth plans over the coming months and years.”

This deal compliments Dee Set’s multi-million pound investment in data and technology and follows on from the success of their recent acquisition of e-tailing business, White Hinge, which deliver over 20,000 online orders each week predominantly via eBay and Amazon across range of product categories.

Dee Set provides the UK’s largest retailers and brands with specialist retail support. Established in 2001, Dee Set works with retailers including Asda, Morrisons, Sainsbury’s, and Wilko, in addition to brands such as Unilever, Proctor and Gamble, Tweezeman and L’Oreal.

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