Edgbaston and Sporting Pay announce new partnership

Edgbaston Stadium has secured a new four-year partnership with Sporting Pay.

Edgbaston became a cashless stadium in 2019 to reduce queue times and paper wastage.

The partnership with Sporting Pay will see a new Electronic Point of Sale (EPOS) system for contactless payments at bars, kiosks and in hospitality suites to support match day and conference and banqueting operations.

Ben Seifas, commercial partnerships manager at Warwickshire CCC, said: “We want everyone who comes to Edgbaston to have the best experience possible, whether that’s for cricket or an event, so we’re constantly reviewing our stadium operations and are identifying products and services that can make a difference.

“Sporting Pay has an excellent portfolio of clients in professional sport and it provides a great system. This will build on the work that we did last year in becoming a cashless venue and will provide greater confidence to spectators and clients who can use contactless payment points around the venue. We look forward to working with the Sporting Pay team.”

Chris Norminton, managing director of Sporting Pay, said: “As a payment provider specialising in working with sport we are delighted to partner with Warwickshire County Cricket Club and furthering our support to sector.

“Enhancing the fan and visitor experience at the ground is something we are particularly proud of, as we are fully aware of the advantages card payments bring including ease and efficiency.”