St. Modwen launches consultation on major regeneration scheme

The Longbridge site
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St. Modwen is bringing forward ambitious proposals for major regeneration in Longbridge.

The plans to redevelop West Longbridge will deliver up to 5,000 new jobs as part of the vision for a new Longbridge Business Park and up to 395 new homes.

The West Longbridge site, which fronts onto the Bristol Road, will provide up to 900,000 sq ft of commercial space, as well as creating over 25 acres of green parkland set around the banks of the
River Rea. In addition, a new 1.35km cycling and walking route will be created, connecting West Longbridge to Longbridge Town Centre and Rubery.

Since purchasing the former MG site in the early 2000s St.Modwen has delivered significant regeneration schemes across the area.

The developer is inviting the local community to share their views on the proposals for the landscaping and new homes at West Longbridge via an online consultation.

Information about the proposals can be viewed at and feedback can be submitted until Monday 7th June.

Elliot Sellars, development director at St. Modwen, said: “Our proposals for West Longbridge outline our commitment to regenerating this historic suburb of Birmingham. We are keen to bring forward employment opportunities and new homes which echo the area’s rich heritage and will help shape the future of Longbridge.

“Our long-term commitment to the area is clear and West Longbridge provides us with a great opportunity to continue our investment in this community by delivering
a major brownfield regeneration scheme.

“We want to hear the ideas and aspirations of those who call Longbridge home to help ensure that our vision for the site reflects their ambitions, so please get
involved in the conversation.”

Longbridge has seen £1bn of investment over the last decade.

Later this year, St. Modwen also intends to consult the community on its plans to regenerate the remaining MG site south of the town centre.