Creative agency checks in with Gleneagles Hotel contract

Creative content agency Tribera has added another brand to its leisure portfolio – The Gleneagles Hotel.

Birmingham-based Tribera will be responsible for the social media and digital PR for the five-star hotel in Scotland.

Fran Nolan, managing director, at Tribera, said: “We have all admired the Gleneagles brand for many years, so we are over the moon to now be involved with their future journey.

“We answered the brief with strategy that merged market and consumer insight to ensure our thinking, approach and creativity resonate with the target audience. The service the hotel offers is so personalised, it really is something special for anyone staying there. We can’t wait to be part of their exciting growth plans, which includes the launch of a new Gleneagles Townhouse concept in Edinburgh.”

Jane McGee, commercial director at Gleneagles, said: “The Gleneagles brand, although over 100 years old, has a great track record for innovation. We like to provide the best experience in the world and therefore we must always be challenging what we do and pushing for better at every customer touchpoint.

“It’s important to us to choose an agency partner that fully understands the brand but also brings something new to the party. Tribera showed that they approach content very differently to other agencies and we were impressed with the way they can engage customers with meaningful interactions that lead to a deeper more lasting relationship with our brand. We cannot wait to see what the relationship brings in the forthcoming months.”